Wednesday, December 12, 2007

The Trouble with Celebrity Endorsements

Oprah and Obama combine forces to destroy us all.
by Mark Hemingway, at www.nationalreview.com

Oprah [has given] high-profile support of The Secret, a pernicious self-help phenomenon that tells people they can physically realize their dreams by merely wishing for them...Naturally, like most everything else Oprah touches, The Secret is nothing more than one big marketing scheme. Except unlike her other marketing schemes, instead of squeezing cash out of a desire to lose weight or improve one’s marriage — this one actually sucks her audience’s bank accounts dry by exploiting the actual process of hoping and dreaming, leaving a consumerist sack of meat where a person with a soul once was.

Perhaps you doubt my doubt about the power of The Secret. So I propose an experiment. Obama supporters should follow Oprah’s advice and spend the rest of the election cycle doing nothing else but wishing Obama into the Oval Office. Don’t write any checks, don’t volunteer, and for heaven’s sake don’t vote.  
[link to full article]

No comments: